Fashion Brand Video Production 

Challenge: Del Arbour came to us with a need to communicate the value of their custom figure skating dresses to competitive skaters. Our creative team decided to incorporate their 3 main selling points: Handcrafted in the US, Embellished in Swarovski Crystal & 3 layers of fabric for enhanced movement into the story. We brought the beauty of the dresses to life by showing them in action on the ice.

Result: Del Arbour was able to raise their brand positioning in the minds of figure skaters across the world. The videos were used both organically & in sponsored posts for Del Arbour to generate more sales.