Challenge: We partnered with Sheath Underwear to create an engaging, humorous video that highlights the benefits of their men's underwear from the stretchable material to their separate pouch designed to keep the "boys cool". 



Identifying a Brand Tribe: We helped Sheath identify their audience's brand tribe and found they had interests in mediation, extreme sports & self-improvement. The ad we created integrated all of these elements within a 90 second video to better resonate with consumers.